Built from lived experience, not theory
Back in 2019, I watched my sister struggle through a redundancy with almost nothing saved. Smart person, decent income—but the panic in her voice when she called me? That stuck. She'd followed the standard advice: work hard, pay bills, hope for the best. But hope isn't a strategy when unexpected expenses show up.
So we started talking to people across Sydney, Melbourne, Brisbane. Baristas with side hustles, office workers drowning in buy-now-pay-later debt, families trying to save for a house deposit while grocery prices kept climbing. Same pattern everywhere: confusion about where money actually goes, fear around investing, zero confidence about retirement planning.
This program came from those conversations. Real struggles, practical solutions—no corporate jargon or patronizing lectures about daily lattes.